Audi Vorsprung Durch Techic
"Only few car-brands deliver what their claims promise. Audi's perfect technology convinces by an uncompromising art of engineering and incessant innovation drive. Nothing more and nothing less we aimed to illustrate, pure and straight, while creating the design concept, directing and post-producing this internet image film."
- Sehsucht Hamburg.
Done at Sehsucht Hamburg.
Worked on this one during a two month period, from start to finish. I started out doing simple matte paintings on scout located sets, the purpose of this being to illustrate what could be done to enhance the set.
Most of my time went into exploring and designing the look of the 2D elements, like the slide images, UI and what we internally called 'digital dust' (the subtle graphics surrounding the actor), and how the actor would interact with all of these.
I also animated many of the UIs and 2D elements (some not shown in this cut down version).