In fall 2014 I had the great pleasure to work with a small but very talented team to art direct the motion graphics section of a big Ford projection mapping installation taking place at the Henry Ford Museum in Detroit. These are a selection of the graphics that were projected on 7 screens around audience, informing them and enhancing the experience.
For the unveiling of the Ford F-150 2015 model in Detroit a 10 minute projection mapping show was created. I model of the car was placed in the center, in front of the audience with 5 projectors doing their thing on it, projecting everything from realistic renders to more abstract visualizations of the F-150s abilities.
Also in front, as well as around, the audience 7 screens were placed, showing footage shot by team leader and creative director Chase Massingill, intertwined with graphics, some of which is shown below.
A 4200 x 1050 comp was created to be projected on each side of the audience, over three screens, depicting a constant flow of Ford-related data into the center screen. This was created as a seamless loop as an ambient environment that could be played as long as necessary before and leading into the show.
The side loops fed in to the center screen, housing the Ford logo.
Look development for the R&D section of the new F-150 development process.
Below: A planetary zoom in, showing the assembly of car materials and parts from different places in US, being transported to the Ford Rouge Factory in Dearborn, MI. Collaborating with Cinema 4D mastermind Mike 'The Monkey' Senften was a huge help here, Mike being responsible for bringing in real location data, creating 3D assets and overall making it possible to take the design to the next level.
More content coming soon.